Danilo Diaz-Granados Is Changing Latino Buying Habits In Miami

Miami is one of the most exciting cities in the United States. It is also one of the most ethnically diverse cities in the country. Miami’s population is now 70 percent Latino, and only 50 percent of those Latinos are Cuban. People from Latino countries all over the world are coming to Miami to enjoy the weather and to make money. Miami’s gross domestic product output is more than $140 billion a year, and that number grows every year. South Beach always attracted Venezuelan Danilo Diaz-Granados. Granados dream about starting a business in Miami when he was a boy growing up near Caracas. Danilo decided to get an economics degree from Babson College in Boston before he moved to Miami, and that was one of the best decisions he ever made.

Granados was offered a job as an investment advisor with Firemen Capital Partners in Miami after he graduated, and that was another great decision. Danilo developed an impressive client list, and most of the people on the list were wealthy Latinos. Wealth and Latino are two words that don’t usually go together, but Miami has produced some very wealthy people. Granados knew that wealthy Latinos like to spend money, but many of them don’t have time to shop for the luxury items that suit their taste. Granados decided to start a company that carried all the luxury items that his clients wanted to buy in one place. Danilo called his business Toys for Boys, and it was an instant hit. His clients could buy expensive imported automobiles, one-of-a-kind Swiss watches, Italian suits and shoes and other accessories that were hard to find.

Based on the success of his investment career and his retail company, Granados started a film company that focused on Latino life. He called his new company Edge of Glory Films.

Edge of Glory Films became a money-making venture for Danilo, which he announced on Facebook. He saved money by producing, directing, editing and even acting in the films. Granados was able to perform those duties because he studied filmmaking in school. Miami is a great fit for Granados. He is changing the buying habits of some Latinos, and he is filming the habits of other Latinos while he is doing that.