Dick DeVos’ Interesting Success Journey and Achievements

Dick DeVos is the elder son of Richard DeVos, who co-founded a family business called Amway Corporation. The Amway Corporation is a prominent sales firm that distributes its household, personal care, health products through dealers, who proceed to recruit second level dealers, the second tier dealers hire third level dealers, and the chain continues until the products reach to the consumers.

Early life and Education

DeVos was born in 1955 in Grand Rapids, Michigan. He completed his high school education at the Forest Hills and joined Northwood University. He earned a degree in business administration. Over the years, DeVos has received several honorary doctorates from the Central Michigan University, Northwood University, and Grove City College including prestigious alumni recognition from the esteemed Northwood University. As a child, his father prepared him for bigger roles by involving him in running the affairs of the family business.

Career Journey

DeVos became an employee of Amway Corporation back in 1974. He held top positions in many of the firms’ operating departments for a span of ten years. In 1984, his efforts paid off, and he ascended to the position of the Vice President. He was in charge of Amway’s operation in 18 countries. DeVos ventured into private business in 1989 by establishing The Windquest Group, a firm that specializes in the production, distribution, and promotion of closet and storage organizers.

Orlando Magic Basketball

Amway Corporation acquired Orlando Magic Basketball in 1991. In the same year, DeVos was appointed as the Managing Director of the Basketball Franchise. While managing the franchise, he oversaw the daily operations of the Windquest Group.

Amway Corporation comeback

After his short tenure at Orlando Magic, DeVos returned to the family business as the president in 2000 and succeeded his father. He pioneered the implementation of a restructuring program, which saw the creation of a new parent company called the Alticor Corporation. The umbrella company consisted of the Quixtar, Access Business Group, and Amway Corporation. Under Alticor, the company expanded its operations to over 50 countries and established market niches on six continents.

In 2002, he relinquished his role as the Alticor’s president to monitor his private business closely, venture into charitable, and politics. He vied for the Michigan’s gubernatorial seat on a Republican ticket but lost to the Democrat, Jennifer Granholm. Apart from being a business leader, DeVos participates actively in a broad range of community initiatives. He is the founder of Education Freedom Fund that awarded over 4,000 scholarships to economically disadvantaged children in Michigan.

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