Lori Senecal to leave helm of CP+B

Advertising agency Crispin Porter + Bogusky is on the hunt for a new global CEO.

Lori Senecal has announced that she will step down from her position at MDC Partners Agency CP+ B at year’s end following nearly two years at the helm of the agency. When Senecal took over in that capacity, it was a new position for the agency. Prior to her appointment as global CEO, Senecal served as president and CEO of MDC Partners Network. In her role as global CEO, Senecal oversees the agency’s 10 worldwide offices and its global expansion.

Under her leadership, CP+B took the American Airlines account away from TM Advertising, which had partnered with the airline for 25 years. In addition, CP+B has not lost a client since Senecal came on board. She was also instrumental in bringing Infiniti’s $450 million global advertising account to the agency.

Senecal belies that in order to build a successful ad campaign for a client, you first must know everything there is to know about that client’s business.

Senecal’s departure does not come as a surprise to CP+B. Senecal has said that she and CP+B Chairman Chuck Porter hatched the plan for her departure when she became global CEO in March of 2015.

According to Campaignlive, prior to coming to CP+B, Senecal lead Kirshenbaum Bond Senecal, taking them from an advertising agency based in the United States to being a player on the worldwide ad scene. She also served as president of New York-based McCann Erickson and was responsible for advertising for Coca-Cola, BMW and Nestle.

Senecal, who earned her degree from McGill University, is a native of Canada. She is also fluent in French and coached gymnastics in high school and college. Senecal was named one of Ad Age’s Women to Watch in 2014 and Agency Executives to watch in 2014.

A decision on who Senecal’s replacement will be has yet to be announced. You can follow her on Twitter

See more: http://www.adweek.com/tag/Lori-Senecal/

Leave a Reply