Luiz Carlos Trabuco: The Most Celebrated President Of Bradesco Bank

Bradesco Bank is known for their competitive presidents, and each leader is showing their capability by allowing decisions that would change the course of the company. One of their most celebrated presidents who achieved a lot for Bradesco Bank is Luiz Carlos Trabuco.

He was the 4th president since the death of the original leader in the early 1990s, and his ideas are lauded by his colleagues because it resulted to the increase in the company’s value, especially at the stock market. The employees of the company also love Luiz Carlos Trabuco because of the reforms that he initiated after he was appointed to the position. However, he would have to tender his retirement from being the company’s president this year because he already reached the age of retirement. Octavio de Lazari Junior will succeed him, and he is confident that his successor will continue the programs that he initiated.

Born and raised in the Brazilian city of Marilia, Luiz Carlos Trabuco developed an interest in the banking sector after he observed how the Bradesco Bank grew from being a local bank to a nationwide financial institution. He decided to work for the company at the age of 17, being one of their bank clerks. He showed his superiors his ability to lead, and he was promoted several times within the company until he was given the position as the president in 2009. During this year, the Bradesco Bank is facing multiple challenges, but Luiz Carlos Trabuco focused on how to solve these issues within the company, and he successfully addressed all of their corporate problems according to

He also put an emphasis on the growing competition between the Bradesco Bank and its rivals, and for him to be able to regain the bank’s position as the largest and the leading financial institution in Brazil, he had to think outside the box. Luiz Carlos Trabuco had a brilliant idea that would challenge the growth of their rivals – he offered the acquisition of HSBC Brazil, and at first, his plan was dismissed by most of his colleagues because it would cost the company billions. He never surrendered the concept of purchasing HSBC Brazil and do additional research that what he is trying to do would be advantageous for Bradesco Bank.

Persuading his colleagues to permit his actions, Luiz Carlos Trabuco started to speak with the other camp, offering his contract to the executives at HSBC Brazil. It was not easy for him to win their hearts, and the talks had to continue for months. The executives at HSBC Brazil finally decided that they will join Bradesco Bank after their demands have been met, and the $5.2 billion transactions were considered as one of the biggest in the country’s history according to The positive side of the deal is that moments after the acquisition was announced, the stock prices of Bradesco Bank skyrocketed, leaving his colleagues in awe about what he could do to help the company with its problems.

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