Roberto Santiago, Owner of the Largest Shopping Mall in Brazil

Roberto Santiago is one of the most successful entrepreneurs in Brazil. He was born in a place known as Joao Pessoa on July 16, 1958. He attended school and graduated from X- Marist College. Later, Roberto joined the University of Jaoa Pessoa from which he graduated with Business Administration. He is now the owner of the biggest shopping mall in Brazil by the name Roberto Santiago Manaira Shopping which is located in Joao Pessoa.


History of the Project


Roberto purchased the land on which the shopping mall is sitting on 1987. He then invested his time and money to ensure that the land was well developed to suit the project. For two years, the modification was done on the land, and it was ready to support the building in 1989. In the same year, the mall was constructed and launched, and it began its official operation. The mall encompasses a gym, theatre, food court, rooftop concert hall, a college, financial companies, gaming area and much more.


Inside the Shopping Mall


The shopping mall is spacious to contain some entertainment activities. That implies that there is enough room to host people from different walks and interests. For instance, the Domus Hall is situated at the top of the main building, and it has a capacity of 10,000 standing and 4,000 seated individuals. The Domus hall has been used for music concerts, graduation ceremonies, birthday parties, weddings, exhibits and much more. The Dormus Hall was officially opened in 2009 and has since then been a great tool that generates steady income to Roberto Santiago.


Impact of Manaira Shopping on the economy


In 2013, Santiago also developed another shopping mall by the name, Madeira. Mangeira and Manaira have both been contributing positively to the economic progress of Joao Pessoa. The fact that many people go there to shop and do other things has created job opportunities and improved infrastructure in that Joao Pessoa. Through his entrepreneurial skills, Santiago has offered various economic solutions even to the government at large by enabling a source of funds to the economy through tax and the enhanced market for locally manufactured products.



Roberto Santiago Manaira Shopping is the largest in Brazil, and it is an indication of the great work done by just one person, Roberto Santiago. Many organizations have moved their locations to areas around Joao Pessoa for there is a ready market for their wears as created by the shopping mall. The general development of the location is attributed to the availability of the Manaira Shopping Mall. It is imperative to note that the shopping mall does not face major competition due to its strategic marketing techniques and that it does supply all the required items by the visiting individuals.


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