The story of CAOA is an interesting one. Timing and the intuitive business sense of a man named Carlos Alberto de Oliveira Andrade eventually led to, what is now, one of the largest auto companies in Brazil. Not only do they import a number of brand names, but they manufacture certain lines of Hyundai vehicles even. So what does timing have to do with it all?
It just so happens that Carlos Alberto de Oliveira Andrade was a medical doctor that had ordered a Ford SUV from a local dealership towards the end of the 1970’s. The dealership had actually gone bankrupt! Dr. Carlos made the proposal of exchanging the sunk dealership for his hefty down payment towards the Ford automobile. Carlos Alberto de Oliveira Andrade renamed the new dealership CAOA, a play on his initials. In a little over half a decade, Dr. Carlos was running the largest auto dealership in his entire country of Brazil!
The year 1992 was when the Brazilian car market was finally allowed to participate in importation. This was a promising niche and Carlos Alberto de Oliveira Andrade wanted a piece of it for CAOA. Subaru was the first manufacturer whose products Dr. Carlos began importing. Hyundai was next. For Subaru, Carlos Alberto de Oliveira Andrade was able to triple the Japanese manufacturer’s sales revenue in three years. As far as Hyundai goes, Dr. Carlos and his team were the first importers of these models in Brazil.
It shouldn’t be hard to imagine, that at the rate Carlos Alberto de Oliveira Andrade was going, by the time 2007 rolls around him and his team are manufacturing! Dr. Carlos opened the CAOA Automobile S/A plant. Several Hyundai SUV models, as well as several truck models, are manufactured at the plant.
Here’s the full effect of CAOA in Brazil. They represent Ford, Subaru, and Hyundai as a dealer. They are a leading importer for all three of the aforementioned makes. They are a manufacturer of a handful of Hyundai truck and SUV products. The business that Dr. Carlos Alberto de Oliveira Andrade started has truly crossed all three major areas of the automotive product development and sales industry.